A dentist is one of the most common fears. Our challenge was to remove people's fear of dental treatment. Show them that technology has reached a level where treatment is painless. Teach them how to take care of their health.Show how dental health affects the state of the whole organism. Motivate to come to the clinic and solve problems with the oral cavity as quickly as possible.
Our task was to change the perception of the clinic, highlight all key benefits, and make clients feel confident about all dentists in Estet with the help of a communication strategy.
We decided to start our partnership with the conversations with founders, dentists, administrators, and clients. These conversations allowed us to understand why they like or dislike Estet, and the reasons they want to return or never come back.
Then we found out the source of fear. And it could disappear when you start talking about its causes, help fight it and add a pinch of fun.
And while we were developing the visual style of our complex, we decided to concentrate on preparing personal brands for each dentist, updating the scripts and visual style of communication channels, and improving our customer service.
We did not devalue the fear, but helped to fight it.
Visual content on social networks differed from other clinics and showeda different type of content: pleasant, aesthetic, funny, and motivated to care about yourself.