2021

LIGA ZAKON

LIGA ZAKON

2021

LIGA
ZAKON

LIGA
ZAKON

brand model ☉ design
LIGA ZAKON – is a product IT company that develops a wide range of information and analytical software for businesses and government, for professionals of all levels – from lawyers and accounters to team leads and CEOs. LIGA has passed a long path from the first law database of an emerging economy country to a holding with 14 IT products that help people work with information.

Such transformation needed a new brand positioning. Moreover, it was the best time for the changes as the company prepared for its 30 anniversary.
Intro

the challenge

LIGA ZAKON – is a big corporation. Really big and old. And what always accompanies such companies – is that they appear to care about their reputation and accept changes in a quite conservative way. But the World is changing fast, and nobody can be successful if he adapts too slowly. That principle led to the necessity to discover the company with a fresh perspective. And we brought from the outside while working on this project.
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It is critical to understand the industry, at least on the clients’ level, but we decided to go further. The work started with deep analyses of the world trends in IT and information innovations in general. We need to be clear on where the industry would be in 10, 20, and 50 years, find out the directions of changes today, and how businesses make up their priority points.
It was necessary to explore also how local and international companies define their roles in a global economy and the directions they chose to expand, hear what they were talking about and see what they exhibited. Industry leaders may show the way. Or they may not. But we saw it necessary to determine the place in space.   
The trick is not to show the client company its present but the bright future of what it could be. Thinking of brand positioning, you must absorb all the strong and beautiful features of the company to make owners and every employee proud of what they are doing. 

You show the company's image in the future is worth meeting that future and fighting for it. It causes a sparkle in the eyes and empowers you to do your best with pleasure and excitement. 

the Result

Result
The changes are scary and risky, especially when you have to make decisions as a company owner. Enspire and lighten up, dig out something worth believing, implement and cope with uncertainties. Nobody knows what is right or wrong, but you can help any business by showing the path as a provider of informational services. 

Based on the developed company's vision, we have created a cool rebranding visual concept, which reflects the company's heart, values, and essence, complementing and emphasizing it. Much luck to you, LIGA people, and happy 30th birthday!
A WORD FROM
OKAY MONDAY TEAM
We adore projects that teach us something and make us look at things differently. We have felt during the work how risks may transform into opportunities if you are brave enough and keep your heart open to the world with all its uncertainties and beautiful surprises. 
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