Long story short, we prepared the longest but still most interesting poll in our agency's history. We made 6 thousand women give us an hour of their individual lives, asked them hundreds of questions, and spent ages deciphering and systematizing their honest answers: lock, stock, and barrel.
No life-changing event can be so well studied and experienced as through the personal history of its participants. And if there are 6 thousand such participants, you get a unique picture of historical events and human reactions to them. Getting many different answers is gold. But to systematize them, find patterns and outline behavioral patterns is just a cherry on the cake. Did you think that all people are the same?
Global upheavals, the ground knocked out from under their feet, and the loss of their usual way of life divide people according to the degree of their reaction to these events.
Some get entirely lost, feel like their life is over, and frustrate non-stop trying to re-learn how to stand on their own two feet. Others perceive the loss of their ordinary life as a long-awaited sign of the beginning of something new and beautiful. They learn new things, rethink their lives in a new way, and reach for new, previously unseen heights.
Still, think that history somehow affects people differently? We've got news for you, mate. It's all about perception.
