This is some text inside of a div block.We conducted qualitative and quantitative research to understand how people communicate with their cats, attitude, and the cat's lifecycle from the first contact with its owner.We conducted qualitative and quantitative research to understand how people communicate with their cats, attitude, and the cat's lifecycle from the first contact with its owner.
The study helped us create a target audience segmentation and found a common insight that helped us build effective communication: people didn't know when their cat was ill, as cats didn't show much of their pain unless the disease was in the late stages.
We created a website and posters highlighting the problem and taught owners to take care of their pets.
Besides, we created funny digital creative series and asked TOP cat bloggers to speak about cat diseases and show how Stronghold could prevent them.
