2021
Stronghold

Stronghold

research ☉  strategy ☉  content ☉  site
Stronghold is a spot-on solution applied to treat and prevent infestations with parasites that live on the skin or in the cats' fur, such as fleas and mites, and treat worm parasites inside the body. 

the brief

Brief
Our main goal was to show cat owners that it is urgent to properly take care of cats' health. Feeding and taking care of claws is not enough, even if the cat didn't walk outside. Many other threats could lead to cat diseases or even death.
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This is some text inside of a div block.We conducted qualitative and quantitative research to understand how people communicate with their cats, attitude, and the cat's lifecycle from the first contact with its owner.We conducted qualitative and quantitative research to understand how people communicate with their cats, attitude, and the cat's lifecycle from the first contact with its owner.

The study helped us create a target audience segmentation and found a common insight that helped us build effective communication: people didn't know when their cat was ill, as cats didn't show much of their pain unless the disease was in the late stages.
We created a website and posters highlighting the problem and taught owners to take care of their pets. 
Besides, we created funny digital creative series and asked TOP cat bloggers to speak about cat diseases and show how Stronghold could prevent them.

the Result

Result
The sales of Stronghold in 2021 increased by 35% compared to 2020. Moreover, we grew the partnership net of zoo clinics and shops that sold our product. 
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Liga
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