We started to explore Ukrainian and worldwide food trends at the very beginning. Our country has a strong food cult, but we wanted to pick the juiciest and most trendy part. The world seemed to look global, crowded, and fast, so the people’s is, so we saw UNA as a safe place for everyday breaks.
Another insight we found was that the main competitors were multi-functional food places. They were all faceless and look-alike. They offer banquet options, karaoke, shisha, and pizza-sushi classic cuisine.
So it became apparent to present something different
You are what you eat, they say. And we made that principle come true in a place where you can slow down from intense big city life. That is a place now where you feel safe from the buzz and junk food.